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Now TV Free Trial 2025: How to Get 7 Days Free (Ireland & UK)

Henry Harry Howard Fletcher • 2026-05-13 • Reviewed by Sofia Lindberg

The Now TV free trial offers a genuine 7-day test of Cinema, Boost, and Hayu, but strict eligibility rules and automatic renewal make it a deal with a catch. Here’s what to expect when you take Now TV for a spin in Ireland.

Free trial duration: 7 days ·
Memberships with trial: Cinema, Boost, Ultra Boost, Hayu ·
Cost after trial: €8.99/month (Entertainment) ·
Sports pass: €33.99/month

Quick snapshot

1Confirmed facts
2What’s unclear
  • Whether a free trial for the Sports pass will be introduced in the future (Now TV Official Help – Introductory Offers)
  • Exact terms for free trial availability in different regions (e.g., UK vs Ireland) (Switcher.ie – Now TV in Ireland)
3Timeline signal
  • No recent changes to the free trial policy announced as of early 2025 (Now TV Official Help)
4What’s next
  • After 7 days the pass auto-renews to a paid plan unless cancelled (Now TV Official Help – How to Join)
  • First payment is taken at the end of the trial (Now TV Official Help)

Six key facts cut through the noise: the trial length, which passes you can try, how much you’ll pay after, and what’s required to start.

Fact Value
Free trial length 7 days
Memberships with free trial Cinema, Boost, Ultra Boost, Hayu
Cost after trial (lowest) €8.99/month (Entertainment)
Sports pass cost €33.99/month
Credit card required Yes, for most passes
Cancellation window Anytime before trial ends

Can I get a free trial for Now TV?

Yes—Now TV offers a 7-day free trial on Cinema, Boost, Ultra Boost, and Hayu memberships, but only if you’re a new customer and haven’t tried those add-ons before (Now TV Official Help – Introductory Offers). The trial is not available if you only hold a Sports Day Membership.

Current free trial offers for new members

  • Cinema pass – 7 days free, then €11.99/month (Now TV Official Help)
  • Boost (HD, ad-free) – 7 days free, then €5/month (Now TV Official Help)
  • Ultra Boost (UHD, Dolby) – 7 days free, then €8/month (Now TV Official Help)
  • Hayu (reality TV) – 7 days free, then €4.99/month (Now TV Official Help)

Eligibility and restrictions

  • New customers only – previous trial users are excluded (Now TV Official Help – Introductory Offers)
  • Credit or debit card required to activate the trial (Now TV Official Help – How to Join)
  • Free trial not available with a Sports Day Membership alone (Now TV Official Help)
Bottom line: If you’ve never tried Now TV’s premium add-ons, the 7-day trial is a risk-free way to test them. New customers get the best deal; past trial users are locked out.

How much is Now TV in Ireland?

Now TV’s pricing in Ireland starts at €8.99/month for Entertainment, with the free trial knocking that first month’s cost to zero (Now TV Official Help – Introductory Offers). Here’s what you’ll pay after the trial ends.

Now TV membership costs in Ireland

  • Entertainment – €8.99/month (Now TV Official Help)
  • Cinema – €11.99/month (Now TV Official Help)
  • Sports – €33.99/month (Now TV Official Help)
  • Boost add-on – €5/month (Now TV Official Help)
  • Ultra Boost add-on – €8/month (Now TV Official Help)

How the free trial reduces your first month cost

  • If you take the Cinema free trial, your first month costs €0 instead of €11.99 (Now TV Official Help)
  • You can also trial Boost or Ultra Boost separately, but only one trial per add-on per new customer (Now TV Official Help)
  • No discount codes are currently offered by Now TV for existing customers; the trial is the main entry point (Switcher.ie – Now TV in Ireland)
Bottom line: The free trial effectively gives you a free month of Cinema, Boost, or Hayu—but after that, you’ll pay standard rates. For heavy sports viewers, the €33.99/month Sports pass is the biggest expense.

Is Now TV better than Netflix?

The answer depends on what you want to watch. Now TV’s strength is live sports and the latest movies; Netflix leads in original series and on-demand content.

Here’s a quick comparison of the two services.

Feature Now TV Netflix
Content Live sports, recent movies, HBO/Sky originals Original series, films, licensed content
Pricing From €8.99/month (Entertainment) From €7.99/month (Standard with ads)
Free trial 7 days for Cinema, Boost, Ultra Boost, Hayu No free trial in Ireland
Live sports Premier League, Champions League, racing None
Original series HBO & Sky originals (e.g., House of the Dragon) Extensive (e.g., Stranger Things, The Crown)

Content libraries compared: Now TV vs Netflix

  • Now TV offers live Premier League, Champions League, and British racing; Netflix has no live sports (Now TV Official Help – How to Join)
  • Now TV’s Cinema pass brings recent theatrical releases; Netflix’s library is mostly original films and older titles (Now TV Official Help – Introductory Offers)
  • Netflix has a larger volume of original series (e.g., Stranger Things, The Crown), while Now TV includes HBO and Sky originals via Entertainment pass

Pricing and free trial differences

  • Now TV offers a 7-day free trial; Netflix does not currently offer a free trial in Ireland (Now TV Official Help)
  • Now TV’s cheapest plan is €8.99/month; Netflix’s cheapest is €7.99/month (Standard with ads) – but Now TV’s trial lets you test before paying
  • Netflix has no live sports or cinema-first releases
The trade-off

If you’re a sports fan or want new movies as they leave cinemas, Now TV wins. If you prefer binge-watching original series, Netflix offers more depth for a similar price.

Is Now TV free with Amazon?

No—Now TV is not included with Amazon Prime. You need a separate Now TV subscription, even if you own an Amazon device.

Now TV app on Amazon devices

  • The Now TV app is available on Amazon Fire TV, Fire Stick, and Fire tablets (Now TV Official Help – How to Join)
  • You can install the app and sign in with your Now TV account – no extra Amazon charge

Relationship between Amazon Prime and Now TV

  • Amazon Prime members get no discount on Now TV memberships (Now TV Official Help – How to Join)
  • Bundled offers are occasionally available (e.g., Vodafone TV bundles), but not directly with Amazon (Switcher.ie – Now TV in Ireland)
Bottom line: Don’t expect a free ride from Amazon. Now TV is a standalone service – the app is just the delivery method.

How to get Now TV for free

Signing up for the Now TV free trial takes five minutes. Here’s the step-by-step process to get 7 days free, plus tips to avoid unwanted charges.

Steps to sign up for the Now TV free trial

  1. Go to nowtv.com/ie/membership (Now TV Official Help – How to Join)
  2. Choose a membership – Entertainment, Cinema, Sports, or Hayu
  3. Look for the free trial offer (shown on the selection screen) (Now TV Official Help – Introductory Offers)
  4. Click “Start 7-day free trial”
  5. Create a Now TV account with your email and password (Now TV Official Help – How to Join)
  6. Enter your credit or debit card details – first payment taken after trial ends (Now TV Official Help)
  7. Start streaming immediately

Tips to maximize your 7-day free trial

  • Set a calendar reminder to cancel before day 7 ends – cancellation is easy via My Account > Passes & Vouchers > Cancel Pass (Now TV Official Help – How to Join)
  • Test multiple devices during the trial to check compatibility with Ultra Boost (UHD) (Now TV Official Help)
  • If you want both Cinema and Sports, you’ll need separate trials – but only one per pass per new customer (Now TV Official Help)
Watch out

The trial auto-renews. If you forget to cancel, you’ll be charged the full monthly rate. Set a reminder the day before your trial ends.

Clarity: what you can count on and what’s still fuzzy

Confirmed facts

  • Now TV offers a 7-day free trial for Cinema, Boost, Ultra Boost, and Hayu (Now TV Official Help)
  • Free trials are for new customers only (Now TV Official Help)
  • Entertainment membership costs €8.99/month in Ireland after trial (Now TV Official Help)
  • Credit card required to start the trial (Now TV Official Help – How to Join)

What’s unclear

  • Whether a free trial for the Sports pass will be introduced (Now TV Official Help)
  • Exact terms for free trial availability in UK vs Ireland (Switcher.ie)
  • If Now TV will change trial duration from 7 days to something else
  • Whether free trial can be combined with other promotional offers

The pattern shows that Now TV focuses its free trial offers on non-sports content.

Upsides

  • No-cost test of Cinema, Boost, or Hayu for 7 days
  • Access to live sports with Sports pass (though no trial)
  • Easy cancellation process

Downsides

  • Auto-renewal into paid plan if you forget to cancel
  • No free trial for Sports pass
  • Credit card required upfront

What the experts say

“Free trial gives you access to Hayu Membership and Boost or Ultra Boost for 7 days, for absolutely nothing.”

– Now TV Official Help – Introductory Offers

Now TV’s Ireland membership page confirms the lowest monthly price of €8.99 and the availability of 7-day free trials for Cinema and Boost. (Now TV Ireland membership page)

Is the Now TV free trial worth it?

If you’re a new customer in Ireland, the 7-day free trial is a genuine chance to test Now TV’s Cinema, Boost, or Hayu without risking a cent. The catch: you must cancel before the week is up to avoid the monthly fee. For sports lovers, the lack of a Sports trial is frustrating, but the existing offers on Cinema and Hayu give you enough time to decide if the service fits your viewing habits. The pattern is clear: Now TV uses the trial to hook you, but the value is real as long as you stay disciplined about cancellation.

Additional sources

nowtv.com

Frequently asked questions

Can I get a Now TV free trial if I already had one years ago?

No – free trials are for new customers only. If you’ve previously trialled or subscribed to a pass, you won’t be eligible again for that pass (Now TV Official Help).

Does the Now TV free trial auto-renew into a paid subscription?

Yes, unless you cancel before the trial ends. The first payment is taken on day 8 (Now TV Official Help – How to Join).

How do I cancel my Now TV free trial before being charged?

Log in to your account, go to My Account > Passes & Vouchers > Cancel Pass, select a reason, and confirm (Switcher.ie).

Is there a Now TV free trial code for existing customers?

No – Now TV does not currently offer trial codes for existing customers. The free trial is only for new members (Now TV Official Help).

Can I watch Premier League on the Now TV free trial?

No – the free trial applies to Cinema, Boost, Ultra Boost, and Hayu, but not to the Sports pass (Now TV Official Help).

What happens when the 7-day free trial ends?

Your membership auto-renews and you’ll be charged the standard monthly rate for that pass (Now TV Official Help – How to Join).

Does Now TV offer a free trial in the UK?

Yes – similar offers exist for UK customers. Check the UK membership page for details (Now TV UK Help).

How can I get a Now TV free trial without a credit card?

Now TV requires a credit or debit card for most trial activations. Prepaid cards may not always work (Now TV Official Help).

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Henry Harry Howard Fletcher

About the author

Henry Harry Howard Fletcher

We publish daily fact-based reporting with continuous editorial review.