
Liz Earle: Biography, Net Worth, Marriage & Farmhouse Sale
Most of us remember the Liz Earle name from that iconic green-and-white bottle on the bathroom shelf. But what happened after the brand sold, and what’s the real story behind the woman who built it? This is a full look at her marriages, her money, her farmhouse for sale, and how her beauty empire compares to rivals like Elemis and Tropic today.
Born: 1963 ·
Brand Founded: 1995 ·
Farmhouse Listing: £6.5 million ·
Instagram Followers: 210k ·
Marital Status: Married to Patrick Drummond
Quick snapshot
- Born 17 May 1963 (The Sun (UK tabloid news))
- Co-founded Liz Earle Beauty Co. in 1995 (Wikipedia (crowdsourced encyclopedia))
- Brand sold to Avon in 2010 (The Sun)
- Married to Patrick Drummond (Famous Birthdays (celebrity database))
- Exact net worth — not publicly disclosed
- Number of marriages — at least one, possibly two
- Number of children — sources conflict between 3 and 5
- Where she will live after selling the farmhouse
- 1995: Brand founded on Isle of Wight
- 2010: Sold to Avon
- 2015: Walgreens Boots Alliance bought brand for ~£140m
- 2024: Wiltshire farmhouse listed for £6.5m
- Farmhouse sale likely to close in 2024/2025
- Focus on Liz Earle Wellbeing, podcasting, and books
- No confirmed plans to return to beauty ownership
| Fact | Detail |
|---|---|
| Full Name | Susan Elizabeth Earle MBE |
| Born | 1963 |
| Nationality | British |
| Occupation | Entrepreneur, author, podcast host |
| Known For | Co-founding Liz Earle Beauty Co. (1995) |
| Spouse | Patrick Drummond |
| Instagram Followers | 210k |
| Farmhouse Listing Price | £6.5 million |
How many times has Liz Earle been married?
Liz Earle was first married to Patrick Earle, with whom she had two children named Lily and Guy, according to Famous Birthdays (celebrity database). She later married filmmaker and photographer Patrick Drummond, and the couple have three children together, per the same source. Wikipedia (crowdsourced encyclopedia) states she is divorced and has five children, though it does not name the fathers.
The implication: The exact number of marriages remains unconfirmed. What’s clear is that she has built a blended family — at least three children, possibly five — across two relationships.
Is Liz Earle still married to Patrick Drummond?
As of 2024, public records and media features (including the listing of the Wiltshire farmhouse they shared) suggest she is still married to Patrick Drummond. The Sun (UK tabloid news) refers to him as her husband, and there are no reports of separation or divorce. The couple were photographed together at the farmhouse during media tours in 2024.
Is Liz Earle in a relationship?
There is no public evidence she is in any relationship other than her marriage to Patrick Drummond. Her Instagram (@lizearleme) occasionally features him, reinforcing that they remain together.
Does Liz Earle still own Liz Earle?
No. Liz Earle Beauty Co. was sold to Avon in 2010 for an undisclosed sum, with Earle remaining a minority stakeholder, reports The Sun. In 2015, Walgreens Boots Alliance bought the brand for roughly £140 million, according to Wikipedia. Earle stayed on as a global ambassador until 2017, when she left to pursue other ventures, per Wikipedia.
Since leaving, she has focused on Liz Earle Wellbeing (a wellness website, podcast, and quarterly magazine founded in 2015), plus writing — she has authored over 35 books on beauty, nutrition, and wellbeing, according to Wikipedia.
The pattern: Earle exited the beauty brand at the peak of its acquisition value. She has not returned to beauty ownership, instead pivoting entirely to content and community in the wellness space.
Where does Liz Earle live now?
Earle currently lives in a Wiltshire farmhouse she has owned for years. In 2024 she listed the property for sale at £6.5 million, as covered by The Sun. The farmhouse has been featured in lifestyle media, showing off its country-kitchen charm and sprawling grounds.
Is she selling her farmhouse for £6.5m?
Yes. The listing is active, and she has been welcoming journalists for tours. Her future residence is not confirmed, but she is reportedly downsizing — a common move when children leave home and a large estate becomes more costly to maintain than it’s worth.
Why this matters: Selling a dream home signals a lifestyle shift, not a financial crisis. The £6.5m price tag reflects the prime Wiltshire market, and Earle’s income from books, speaking, and her wellbeing platform remains steady.
What is better, Elemis or Liz Earle?
Three brands dominate the British natural-skincare conversation: Liz Earle, Elemis, and Tropic. Here’s how they stack up across key decision factors.
Two brands, three price points, one reality: you get what you pay for, but “better” depends entirely on your skin type and budget.
| Criterion | Liz Earle | Elemis | Tropic |
|---|---|---|---|
| Founded | 1995 (Isle of Wight) | 1990 (London) | 2015 (UK) |
| Hero product | Cleanse & Polish hot cloth cleanser | Pro-Collagen Marine Cream | Super Greens Cleanser |
| Price range (cleanser) | £16–£26 | £35–£55 | £12–£20 |
| Ingredient philosophy | Botanical, cruelty-free | Marine science, spa-grade | Natural, vegan, direct-to-consumer |
| Where to buy | Boots, lizearle.com, Next | Boots, feelunique.com, John Lewis | tropicskincare.com (DTC) |
Which is better, Liz Earle or Tropic?
Tropic is the budget-friendly DTC newcomer, appealing to younger skin and eco-conscious buyers. Liz Earle sits mid-market with a proven track record and wider retail distribution. The Wikipedia entry notes that Liz Earle products are “award-winning” and widely available; Tropic relies on social media word-of-mouth.
The trade-off: For someone on a budget who wants natural ingredients, Tropic wins. For someone who wants a trusted brand with a 25-year heritage and the option to touch-and-feel in a Boots store, Liz Earle wins.
None of these brands discloses full ingredient concentrations, so “natural” claims should be taken with a healthy dose of skepticism. The best cleanser is the one that actually works on your skin — not the one with the prettiest marketing.
How old is Liz Earle?
Liz Earle was born on 17 May 1963, making her 61 years old as of 2024, according to The Sun. She began her career as a beauty writer for Woman’s Journal, then co-founded her brand at age 32. She received an MBE in 1997 for services to the beauty industry.
What is Liz Earle’s net worth?
Her exact net worth is not publicly available. The sale of the beauty brand to Walgreens Boots Alliance was valued at around £140 million, per Wikipedia, but as a minority stakeholder it’s unclear how much she personally received. Her current income streams include book royalties, podcast advertising, speaking fees, and property proceeds from the farmhouse sale.
What books has she written?
Earle has published over 35 books, including multiple No.1 bestsellers on beauty, nutrition, and menopause. Her recent titles focus on “ageless living” and wellbeing, reflecting her post-beauty-brand career pivot.
Confirmed facts vs. what’s unclear
Confirmed facts
- Born 17 May 1963
- Co-founded Liz Earle Beauty Co. in 1995
- Awarded MBE in 1997
- Brand sold to Avon in 2010
- Walgreens Boots Alliance bought brand for ~£140m in 2015
- Left the brand in 2017
- Married to Patrick Drummond
- Listed Wiltshire farmhouse for £6.5m in 2024
- Has over 35 published books
What’s unclear
- Exact number of marriages
- Exact net worth
- Number of children (3 or 5?)
- Where she will live after the sale
- Full sale price of the brand to Avon in 2010
Key perspectives from the woman herself
“I do feel decades younger.”
— Liz Earle, on turning back the biological clock (The Sun)
That line, pulled from a Google PAA snippet, captures her public persona: optimistic, slightly defiant about aging, and focused on wellness rather than wrinkles. She has made “ageless living” her post-beauty-brand mission.
Earle’s farmhouse sale will either free up capital for a new venture or signal her final retreat from public life. If she launches another product line, it will likely be in the wellness supplement space — not skincare.
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Frequently asked questions
Who is Liz Earle?
Liz Earle is a British entrepreneur, author, and podcast host who co-founded the Liz Earle Beauty Co. skincare brand in 1995. She is also a TV personality known for appearing on ITV’s This Morning.
What is Liz Earle known for?
She is best known for creating the Cleanse & Polish hot cloth cleanser, a cult-favorite product in the UK. She is also a No.1 bestselling author of over 35 books on beauty, nutrition, and wellbeing.
Is Liz Earle skincare cruelty-free?
Yes, the Liz Earle Beauty Co. brand is certified cruelty-free by PETA. The brand does not test on animals.
What are the best-selling Liz Earle products?
The Cleanse & Polish Hot Cloth Cleanser is the hero product. Other popular items include the Instant Boost Skin Tonic, Superskin Moisturiser, and the Eyebright Soothing Eye Lotion.
Where can I buy Liz Earle products in Ireland?
Liz Earle products are available in Ireland through Boots stores, the Boots.ie website, and lizearle.com, which ships to Ireland.
How did Liz Earle become famous?
She first gained public attention as a beauty writer for Woman’s Journal and as a regular contributor on ITV’s This Morning. She became a household name after co-founding her eponymous skincare brand in 1995.
For Liz Earle, the choice is clear: stay in the wellness space, keep writing books, and let the beauty brand legacy speak for itself. For anyone shopping cleansers right now, the real question isn’t “Liz Earle or Elemis?” — it’s “Which ingredient list actually works for your skin budget?” The answer, as always, is personal.